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  Dhokra Craft India is the country in the world with an unbroken, living vibrant tradition of crafts. It is a craft all about non-ferrous metal casting technique called Dhokra present in India. Mostly the tribal people are engaged in this type of crafts of India. The household economies of these tribes depend on the revenues generated through the craft. Thus, understanding the performance and productivity of household enterprises is necessary for understanding of economic well-being. With the changing socio- economic conditions of the society, demands of customers and the marketing opportunities, it is being difficult in the part of artisans to sustain their livelihood. Dhokra crafts are antique looking golden color popular products available today. The peasant look of dhokra makes them extremely appealing. HISTORY Around 4000 years ago, a metal sculptor in Mohenjo-Daro created a masterpiece. This masterpiece proved that a flourishing civilization existed in the basin of the I...

Handmade gifts are the trending gifts for corporates nowadays. It has been an endeavor to value the beautiful work done by the artisans and craftsmen who are keeping the rich art and culture of our society lively. Gifts are the things when received by children or elders bring a smile to everyone’s face. To maintain an equilibrium between recruitment and retention and motivating the employees corporate gifting plays an important role. Feeling of appreciation in form of tangible gifts to the employees put a nice impact on their minds. And from gift baskets to gift cards, this industry has gone through a consequential shift. The fundamental rule is: A little thought goes a long way.  Type of Corporate Gifts: There can be tangible or intangible gifts. Tangible gifts like personalized plaques, name badges, trophies, award calendars, diaries, coffee mugs, sipper bottles, backpacks, umbrellas, pens, keys, power banks, photo frames, desktop mobile holders, showpieces, etc. Intangible corpo...

On the eve of Akshaya Tritiya let's pray to our Lord Jagannath to bless the world. Akshaya Tritiya- It is the day known for fortune and good luck. There is so much significance related to this day that can be traced back. According to our Hindu Mythology, Lord Vishnu- The Preserver of this world took his sixth incarnation in the form of Lord Parshuram. Again on this auspicious day, Goddess Annapurna was born. On Akshaya Tritiya, Bhagirathi was successful in his efforts by descending Goddess Ganga from heaven to earth. On this day onwards, the yatra of Badrinath and Kedarnath commences. Another significance is on this day when Pandavas went to exile, Lord Krishna had presented them with Akshay Patra (Akshay Patra- the vessel will never be empty). One more importance of this day in this era is it is the first ritual towards Rath Yatra- The Car Festival of Lord Jagannath. From this day onwards, the chariot-making process begins. Additionally, this day is the start of a new cultivati...